![]() ![]() We know that people across the country see our commercials and crave our food - we hear from them all the time. ![]() Our growth strategy will focus on identifying current and new franchise partners to develop drive-ins in established locations, areas with low penetration and completely untouched markets to bring our differentiated, high-quality menu and unique Carhop service model to a broader audience of potential guests. "We have built one of the leading brands in the industry. "My job is to make sure that SONIC capitalizes on current success and continues to stay on the cutting edge of the quick-service and fast-casual categories," said Budd. The brand brought on John Budd for a newly created role of chief development and strategy officer to establish and implement a development program designed to move the brand down a more ambitious path for growth. Last year marked significant growth in the franchise development team for SONIC. Setting the Stage for Renewed Growth in 2013 As a franchise-centric company offering substantial franchisee support services, a national advertising budget in excess of $100 million annually and brand differentiation impossible to duplicate, SONIC Drive-In is primed for expansion with a goal of one thousand new drive-ins in the next 10 years.Ĭlick to Tweet: aims to open 1,000 locations over the next 10 years. The brand recently placed in the top six percent of franchise brands in the Entrepreneur 2014 Franchise 500, coming in as the third highest burger chain among all franchise brands reviewed, signifying a strong start to 2014. OKLAHOMA CITY-(BUSINESS WIRE)- With more than 60 years in the quick-service game and a robust presence in the South and Central Plains, SONIC® Drive-In (NASDAQ: SONC), the nation's largest chain of drive-in restaurants, is making bold progress in its commitment to expanding across the United States primarily through coast-to-coast franchise development. ![]() 60 years of brand success, a robust franchise support system and pent-up demand signifies a bright future for the iconic brand ![]()
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